01
Lead and enquiry handling
Capture enquiries, organize the details and route each lead toward the right person or next step.
AI AUTOMATION SERVICES
AI automation built around how your business works.
961Scale is a Lebanon-based AI automation agency helping businesses reduce repetitive work, connect systems and build practical AI-powered workflows around real operations.
Discuss Your WorkflowPRACTICAL BUSINESS USES
What AI automation can do.
The best starting point is usually a repeated process that takes time, loses information or depends on someone remembering every next step.
02
Follow-ups and email workflows
Trigger timely follow-ups, confirmations and internal notifications without relying on manual reminders.
03
CRM updates and data entry
Move approved information between forms, inboxes, spreadsheets and CRM records with fewer repeated tasks.
04
Business messaging workflows
Connect appropriate WhatsApp or business messaging steps with lead handling, support and team handoffs.
05
Reporting and visibility
Collect operational information and prepare useful reports so teams can see what needs attention.
06
Internal operations and connected tools
Link business systems, reduce repetitive administration and keep work moving across departments.
HOW 961SCALE BUILDS AUTOMATION
A clear path from repeated work to a dependable system.
Understand
Map the current workflow, tools, owners and points where work slows down.
Design
Define the useful outcome, automation logic and places where people stay in control.
Build
Create the workflow and connect the approved systems, information and business rules.
Test
Check expected paths, edge cases, permissions and handoffs before the workflow goes live.
Launch
Introduce the automation clearly so the team understands how to use and manage it.
Improve
Review how the workflow performs and refine the steps that create the most value.
AI AUTOMATION + AI AGENTS
Some workflows need more than fixed rules.
An AI agent can support a workflow when the system needs to understand a message or document, work with approved knowledge or choose between defined next actions.
Not every automation needs an agent. We use straightforward workflow logic when that is more dependable, and introduce AI only where it makes the process more useful.
HUMAN CONTROLImportant approvals, exceptions and sensitive decisions remain clearly owned by people.
WHO IT IS FOR
Useful wherever repeated work slows a team down.
The right solution depends on the workflow—not the industry label. These are examples of teams that may benefit from practical automation.
01
Service businesses
Coordinate enquiries, appointments, delivery steps and customer follow-up.
02
E-commerce teams
Connect store activity, customer communication and operational handoffs.
03
Agencies
Reduce repetitive campaign, reporting, content and client-management tasks.
04
Clinics and professional services
Support appropriate scheduling, enquiries and administrative workflows.
05
Sales teams
Organize leads, CRM updates, reminders and clear ownership of each next step.
06
Operations teams
Connect tools and turn repeated internal processes into dependable workflows.
BASED IN LEBANON
Local context, practical delivery.
961Scale can build automation for Lebanese businesses and work with businesses outside Lebanon when the process, tools and goals are a good fit.
FREQUENTLY ASKED QUESTIONS
Clear answers before you automate.
What is AI automation?
AI automation combines connected workflows with AI where it adds value. It can move information, understand approved content, trigger actions and support decisions while keeping clear human checkpoints.
What business tasks can be automated?
Common opportunities include lead handling, customer enquiries, follow-ups, CRM updates, data entry, reporting, email workflows and repetitive administrative work.
Can AI automation connect with my existing software?
Often, yes. The right approach depends on the integrations, APIs and permissions available in your current tools. We review those constraints before defining the workflow.
Is AI automation only for large companies?
No. A focused automation can be useful for a small team when it removes a frequent manual task or prevents important enquiries and handoffs from being missed.
Can 961Scale build custom automation for businesses in Lebanon?
Yes. 961Scale is based in Lebanon and designs custom automation around each business’s actual process, tools and priorities. We can also work with businesses outside Lebanon.
READY TO MOVE FORWARD?
Your business can work smarter.
Tell us where you're losing time, leads or opportunities. We'll map a practical system around the way your business already works.